Capuchin

View Original

⚠️ ATTENTION! Is it really only about Food and Sex? How to Use the Psychology of Attention for More Comms Impact

FREE 60 min webinar:

WATCH NOW

Photo by Dainis Graveris from Pexels

Do you want to make your marketing work better?

What is the science of audience attention? How can the 3F’s, kittens and Jack the Ripper help you get onto the brain’s “VIP list”?

We will show you how to use psychology to get more attention and engagement from your marketing communications.

Watch now to learn:

  • 🍑🍆 Why we pay attention to food (and two other f’s)

  • 🐈 Why kittens make you better at board games

  • 🔪 Why we still care about Jack the Ripper and what it means for you

And how to apply these and other principles to get measurably better results.

Join Patrick Fagan - behavioural scientist, author and co-founder at Capuchin Behavioural Science as he shares practical, actionable advice for applying behavioural science to your marketing communications.

Get ideas that can make a measurable impact on your marketing.

Watch it now and learn what you could be missing.

We will show you how to use scientific, psychological techniques to capture and keep your audiences' attention - the same approach that increased sales by 2.5% for a packaged goods brand at a new time of year.

Does it work?

This approach has:

  • Reduced cost per acquisition by 39% for a Financial Services Brand

  • Improved brand metrics by over 25% for a Global Entertainment Network

  • Increased conversion by nearly 3 percentage points for a B2B Tech Player

About Capuchin Behavioural Science


Capuchin is a behavioural science-based research and consulting agency based in London, UK. We help you understand the psychology of audiences, make brand propositions more resonant, and design engaging communications and effective nudges.

Learn more about how we work:

Get in touch and find out how we can help you.