What does science tell us about how people think and act about sustainability? How can you apply psychology to change their minds and, importantly, their behaviour?

Photo by MidJourney

How can you apply the Psychology of Sustainability?

In this short, sharp webinar - hosted by our friends at Pinwheel - Patrick Fagan and Dan Thwaites, co-founders at Capuchin Behavioural Science will show you the science behind sustainability behaviour.

🌎 The say-versus-do gap and ten planet-saving nudges which beat it
🚦 BRAINWASH for good: disrupting old habits and creating new ones
😡 How to persuade even the unpersuadables

And how a squirrel 🐿️ reduced littering by 45%.

Whether you are talking directly to consumers, B2B audiences, or influencing people in your own company, you will leave the session with concrete, actionable ideas, ready to apply to your challenges. 

Find out all this – watch the webinar . (Slides below)