Existing and new brands in the entertainment space have been quick to adapt their offerings for current changes. And dynamic change is set to become the new normal, as innovation and competition soars.

But whilst the marketplace remains somewhat unpredictable, can brands predict customer behaviour? And can they apply this to the commercial imperative of acquiring customers and, crucially, driving revenue and retention, in the face of ever more competitive offerings?

In this paper, we take a look at the psychology behind what makes people change their entertainment behaviour? We consider what attracts people to different types of entertainment and how to tap into different underlying traits and motivations to acquire customers.

Then we look at how personality profiles can help stop customers leaving and tap into different motivations to build lasting behaviours.

At Capuchin, our behavioural techniques allow you to identify and address new opportunities, sharpen propositions and drive “nudges”, so you can keep customers and make them more valuable.

We practically apply the science of the human mind for hard, commercial results.

Do get in touch to see how we can help.