In gambling, the same bias that can sometimes result in problematic behaviour, can also be used to reduce it. By understanding players’ decision-making heuristics, we can develop ‘nudges’ for safer play.

Photo by Dmitry Ovsyannikov

Advances in data science take this to a new level.

By analysing player data – as well as meta-data like the other smartphone apps they have installed – we can do two things: predict problem gambling and send just-in-time nudges; and customise these nudges based on the psychology of their audience.

This data can tell us, for example, how extraverted someone is, and therefore whether to take a more social versus formal tone.

Find out all this – and more – in our exclusive presentation on nudging safer play.