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Make it stand out Photo by cottonbro from Pexels Unveiling the secrets of your target audience is priceless. But what’s the price? With a variety of research options available, and most of them being opaque about their pricing, how do you know what’s reasonable to pay? Why Apply Behavioural Science? Traditional market research often relies on demographics and self-reported behaviours. While these offer a starting point, they can be misleading. People don't always act how they say they will, and demographics only go so far. Here's where psychometrics and behavioural science come in. Psychometrics: Goes beyond demographics to understand underlying psychological factors that drive behaviour. This can uncover subconscious needs, motivations, and biases that traditional methods miss. Behavioural Science: Applies psychology principles to predict and influence customer behaviour. By understanding these principles, you can craft interventions that nudge people towards your desired actions. How Much Does It Cost? While the cost of your research will depend on the specific approach you take, here's a general outline: Quantitative Market Profiling: This typically involves surveys and gathers data on a broad range of demographics and attitudes. Expect to invest from around GBP65,000 Psychometric Profiling: This goes deeper, incorporating psychometric testing to uncover personality traits, values, and unconscious biases. This more in-depth analysis usually starts from GBP125k. It's an Investment Investing in a psychometric segmentation has multiple long-term benefits: Sharper Targeting: Psychometrics and behavioural science give you a laser focus on your ideal customer. This translates to more effective marketing campaigns and product development. Greater ROI: By understanding your target audience on a deeper level, you can create interventions that resonate better, leading to higher return on investment. Future-Proofing: Understanding the "why" behind customer behaviour allows you to better adapt your strategies to changing market trends and consumer preferences. Capuchin Behavioural Science: Your Partner in Unlocking Customer Insights If you'd like to apply this kind of behavioural science to your work...talk us. https://capuchin.cc/blog/-february-2024 monthly 0.5 2024-03-25 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/b94a8000-c553-45b0-9c9c-92dd657964cf/fdbebe0b-92b8-cb18-d30d-59b8733fa166.jpg Blog -   The Psychology of Voices, Rage and Waiting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/295a15d8-c052-48af-ace7-0a988b89813b/d57a6a1c-9132-81b7-debb-6d625952d47e.jpg Blog -   The Psychology of Voices, Rage and Waiting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/7c6cbb9a-4d06-46b9-882f-72df3ea7c57f/a8443cae-e74b-3ef5-0a3a-827b4c85f8ba.jpg Blog -   The Psychology of Voices, Rage and Waiting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/8d3efc29-4ad9-4185-b9f8-77076fba5ef0/f21bc2c5-ad33-97d5-12dc-13ef221e23cc.jpg Blog -   The Psychology of Voices, Rage and Waiting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Voices, Rage and Waiting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-newsletter-february-2024 monthly 0.5 2024-02-29 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/0fc5e69d-1086-4aa8-aa2a-8d962127a191/680f48ef-ebb1-2e6e-f4a0-477067a0ac01-1.png Blog -   3 proven secrets for marketing success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/272d8e09-60fe-4b90-a77b-077e845decfb/06028c04-8041-302c-3b1f-c7814936d17a.png Blog -   3 proven secrets for marketing success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/262d15c4-5531-4ee1-86f0-317ad91cbe44/d9f82173-41fd-0458-e3d0-5da3549d6462.png Blog -   3 proven secrets for marketing success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   3 proven secrets for marketing success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/nudging-sustainability monthly 0.5 2024-07-31 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1701264979374-ORUPT95TRA0J6WZ8NO5L/image-asset.png Blog - ♻️ Webinar: How Can You Nudge Sustainable Behaviour? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/df297bba-a255-4d18-9583-14b4fee7898a/Nudging+Sustainability+Presentation.jpg Blog - ♻️ Webinar: How Can You Nudge Sustainable Behaviour? - Make it stand out Click image for presentation Find out what really drives sustainability behaviour. And get practical, actionable steps you can take to persuade your audiences Don’t miss the section on how to persuade “unpersuadables” on page 44! 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  The Psychology of Zoom, Unethical Products and Pets - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Zoom, Unethical Products and Pets - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/psychology-and-influencers monthly 0.5 2023-11-21 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/6a8f2933-280c-4559-9c0d-97a5f1b5254f/pexels-monstera-production-7114327.jpg Blog - How to Apply Psychology and Data to your Influencer Activity - Make it stand out When people suspect they are being influenced, they tend to put their conscious defences up and become more critical of the message, making it less persuasive. (Photo: Monstera / Pexels) https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/042f6bb7-9fb7-4406-8353-55a0152589db/pexels-ivan-samkov-7676409.jpg Blog - How to Apply Psychology and Data to your Influencer Activity - Make it stand out Social influencers can bypass source credibility defences. (Photo: Ivan Samkov / Pexels) https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/a5637a03-1f5f-42da-b546-57c3844c89ce/b76d3d9a-9bd4-8a9b-dd63-3dfc53175a03.png Blog - How to Apply Psychology and Data to your Influencer Activity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/behavioural-nudges monthly 0.5 2024-01-12 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/5e879e1e-4f2b-4e82-a6a6-ef3ad6f2d4dc/pexels-anete-lusina-5723268.jpg Blog - Why Nudges are NOT One-Size-Fits-All - Make it stand out Agreeable people may follow the crowd, but disagreeable people would probably do the opposite, just to spite you. (Photo: Anete Lusina / Pexels) https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/d9391999-eed7-445b-8fad-ad1413a3518e/Standard.png Blog - Why Nudges are NOT One-Size-Fits-All - Make it stand out Recycle all your plastic before it’s too late. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1c5ed876-170d-4307-b794-cf4943e2ee62/Behavioural.png Blog - Why Nudges are NOT One-Size-Fits-All - Make it stand out Recycle just one plastic thing a day to protect turtles like Ronnie. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/2bdb32f3-f29b-4615-86a6-03010d7c4969/Liberal.png Blog - Why Nudges are NOT One-Size-Fits-All - Make it stand out Can you recycle just one plastic item each day to care for turtles like Ronnie? https://capuchin.cc/blog/-nuggets-november-2023 monthly 0.5 2023-12-15 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/c25b2a9c-d6eb-4c4f-aa9f-f6cf4bb81fe0/0d2d8fa3-24f7-15b8-8884-b648657bfa2d.png Blog -   Your tasty behavioural science nuggets are waiting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/f5691423-4a88-4f8a-ab8d-1941a3290557/f4c9ded1-d82a-af7c-377b-1145e45c92c6.png Blog -   Your tasty behavioural science nuggets are waiting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/a5637a03-1f5f-42da-b546-57c3844c89ce/b76d3d9a-9bd4-8a9b-dd63-3dfc53175a03.png Blog -   Your tasty behavioural science nuggets are waiting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   Your tasty behavioural science nuggets are waiting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-october-2023 monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/19175813-22b6-4972-8075-4b6908779779/987cae88-528a-6aa3-5afe-2576175e3ef0.jpg Blog -   The Psychology of Nomophobia, Loss, Memory and Ignorance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/a32fea2f-ff79-44bc-ad2b-860c953b19fa/6ebe324e-0364-ddb1-5c43-10c0b4cbf17c.jpg Blog -   The Psychology of Nomophobia, Loss, Memory and Ignorance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1fe8c096-5d80-435b-96ae-04c6a9937bec/32099314-75a3-87df-e26d-de3cf91e6c19.jpg Blog -   The Psychology of Nomophobia, Loss, Memory and Ignorance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/68df341f-929d-4821-a42a-64d5b9bb5fa5/904cd3b0-c3ff-6c83-2cbc-f38c77516270.jpg Blog -   The Psychology of Nomophobia, Loss, Memory and Ignorance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Nomophobia, Loss, Memory and Ignorance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/the-psychology-of-buying-difficult-times monthly 0.5 2025-02-28 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/3d7e4d6e-dbda-4676-85f2-0fb469e69333/pexels-cottonbro-studio-4098348.jpg Blog - The Psychology of Buying in Difficult Times: How to Apply Behavioural Science for More Sales in Retail and E-commerce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/eb851b49-afdf-408b-b0cd-e43f7029bb32/Screenshot+2023-10-20+at+13.56.28.png Blog - The Psychology of Buying in Difficult Times: How to Apply Behavioural Science for More Sales in Retail and E-commerce - Make it stand out Click image for presentation Find out what really drives buyer behaviour in difficult times. And get practical, actionable steps you can take to sell more. Don’t miss the Psychologically Optimised Ad examples on page 83! Photo: Reafon Gates https://capuchin.cc/blog/-september-2023 monthly 0.5 2023-10-24 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/160e30e7-4348-447c-9a73-f803d35c2049/35f35cb7-7700-f654-9051-1dcc93be3692.jpg Blog -   The Psychology of Ownership, Food, Threat and Indulgence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/4720153d-2be3-4730-b8be-4adf16bb1822/4cc1cb3f-109e-8802-5584-9c5ab5c141dc.jpg Blog -   The Psychology of Ownership, Food, Threat and Indulgence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/16e37162-0621-481b-994f-e8876de64d07/c41e62ba-8845-c8d3-8142-c30b95ae3ba6.jpg Blog -   The Psychology of Ownership, Food, Threat and Indulgence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/bfacf1a9-2056-4896-a52a-9edb369b8ad7/ced51999-57d0-f163-dcad-bebd03c68344.jpg Blog -   The Psychology of Ownership, Food, Threat and Indulgence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Ownership, Food, Threat and Indulgence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-september-2023-nuggets monthly 0.5 2023-09-13 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/24190265-a805-463c-bf9b-e56f66b93edf/42fae5f8-b491-421d-f9c2-45ecf7089af1.jpg Blog -   The Psychology of Voice-Personality, Menus and Letters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/0de8f16e-2a03-4f9f-9281-c760da8d34b2/38ca9b10-e503-da6d-3f87-56f958ae5229.png Blog -   The Psychology of Voice-Personality, Menus and Letters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/5dd1b425-e13a-499d-85c2-e67ce1efa1bf/a70b6b7b-513c-d651-903f-d7340a4ed481.jpg Blog -   The Psychology of Voice-Personality, Menus and Letters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Voice-Personality, Menus and Letters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/the-psychology-of-safer-play monthly 0.5 2023-11-01 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/86596ed8-b4ef-4cdb-b9f1-0b5924686286/pexels-dmitry-ovsyannikov-18127920.jpg Blog - How to Apply Behavioural Science for Better Player Outcomes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/c3d1ddf6-54ef-4d31-81c5-fcc43580d41b/How+to+Use+Behavioural+Science+for+Better+Player+Outcomes+%28PF+and+DT%29+03.09.23.jpg Blog - How to Apply Behavioural Science for Better Player Outcomes - Make it stand out Click image for presentation Find out what data points predict problem gambling, what nudges promote safer play, and how to break players out of ‘dark flow’. Don’t miss the Personality-Tailored Nudge examples on 52! Photo: Reafon Gates https://capuchin.cc/blog/-august-2023 monthly 0.5 2023-09-13 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/f6735f28-5bfe-4050-8bc9-918efab01a15/52e3c3e7-2eb8-6119-3358-d066311c1a43.jpg Blog -   The Psychology of Physical vs. Digital, Selfishness, Investment & Trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/7ed623ec-3eef-4d17-9f3b-cdc9f37effe0/dd07b9ba-4023-905d-3a22-4e4ad7a52e40.jpg Blog -   The Psychology of Physical vs. Digital, Selfishness, Investment & Trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/37a9d686-a7a7-45d8-90c3-c8246166097f/7843b285-5fb2-d74a-4eb7-fa09255858be.jpg Blog -   The Psychology of Physical vs. Digital, Selfishness, Investment & Trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/bf9e75e2-6cce-4faa-8280-188b5b8ff6ba/ac754aab-c9d3-9dac-f1e8-2b376cdd54ba.jpg Blog -   The Psychology of Physical vs. Digital, Selfishness, Investment & Trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Physical vs. Digital, Selfishness, Investment & Trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-july-2023 monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/5b531c5a-e23e-4ca3-bb31-e0574c160efa/0efc983e-828d-21d6-7855-f4a129b5aff5.jpg Blog -   The Psychology of Company Culture, Social Media and Holidays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/06e9185d-61db-41f2-9188-c0361bfd5ab5/61218b38-a04d-1463-fdd0-37cb63d3001f.jpg Blog -   The Psychology of Company Culture, Social Media and Holidays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/99ecba1e-dbbd-4e32-a5a1-22abce8fdb41/4f4f6bf3-ae4e-d892-0d22-be86361d40b8.jpg Blog -   The Psychology of Company Culture, Social Media and Holidays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/6f7c8c65-fae1-46c7-a997-e64d51800aba/3df3c584-25ae-4b50-9d88-40ba7b94502c.jpg Blog -   The Psychology of Company Culture, Social Media and Holidays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/27b0f05b-e66e-418a-a09d-ce249da08c1e/11fa1805-4a40-883e-50d7-84813ab8ca68.jpg Blog -   The Psychology of Company Culture, Social Media and Holidays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Company Culture, Social Media and Holidays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-june-2023 monthly 0.5 2023-07-13 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/5cf77183-4391-4860-833f-b3b542696787/2f221846-0c45-2656-cc56-4afe081cfdc0.jpg Blog -   The Psychology of Personality, Positive Words, Investment and Selfies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/f58cc83b-a397-444b-a5bd-72d7cab2f8b9/7c414005-6653-f705-c7bf-418cb230de47.png Blog -   The Psychology of Personality, Positive Words, Investment and Selfies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/9ad405b3-f7bc-42f4-8671-8dff381fe381/16eeb2db-63a7-3917-5960-ca03f8c55dbd.jpg Blog -   The Psychology of Personality, Positive Words, Investment and Selfies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/f780688c-5b20-4812-9d82-12ef6447df55/30a1e226-1bf1-d000-6ef6-64045b062d12.jpg Blog -   The Psychology of Personality, Positive Words, Investment and Selfies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/b5528df8-1d8b-4353-b77a-db3fbaca2c46/0b79a187-60c2-57b1-3506-38d79a5f066d.jpg Blog -   The Psychology of Personality, Positive Words, Investment and Selfies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/0d933847-3f36-432a-9d7d-d74ba09ca621/5646b80d-ac56-4ffa-86c8-5bba77e52808.jpg Blog -   The Psychology of Personality, Positive Words, Investment and Selfies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/6ac5bd86-69db-49e2-82f2-7cab6f7939fd/36275096-ab4d-f260-93d3-a42342c94c47.png Blog -   The Psychology of Personality, Positive Words, Investment and Selfies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Personality, Positive Words, Investment and Selfies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-may-2023 monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/df91f151-2c45-4b5f-afac-4b71237488c7/8d7449dd-8ec6-2954-daf0-31e63c361a0e.jpg Blog -   The Psychology of Being Moved, Imagination vs Reality, Feedback and Typing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/65c1055e-c88d-450a-9607-95fbae6b6b72/7e2318ee-ef2e-2dda-f349-dc3239d4d926.png Blog -   The Psychology of Being Moved, Imagination vs Reality, Feedback and Typing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/ac4256d8-c2e5-4f66-bae9-af8ce657be99/c68d3bfc-fc93-4215-b937-42dc4491f58a.jpg Blog -   The Psychology of Being Moved, Imagination vs Reality, Feedback and Typing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/e5acde9a-b45d-4a5b-88d8-dada2251a341/2d6d9444-e374-751d-37f3-acb6f941699e.jpg Blog -   The Psychology of Being Moved, Imagination vs Reality, Feedback and Typing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/bbee7fbc-98fa-4171-bdbb-4e0f75967f15/bf5a399b-f9fa-130b-3c8d-264f4c980f4b.png Blog -   The Psychology of Being Moved, Imagination vs Reality, Feedback and Typing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/26616687-e6f7-4b0a-bc25-873ace03aeed/4cb53522-b97b-3805-d0e1-7434e0484e29.jpg Blog -   The Psychology of Being Moved, Imagination vs Reality, Feedback and Typing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Being Moved, Imagination vs Reality, Feedback and Typing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/the-psychology-of-lying monthly 0.5 2024-02-23 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/625da5ef-b700-4442-b2f7-21e73d83841b/Screenshot+2023-05-04+at+13.14.50.png Blog - Liar! The Psychology of Lying and How to Get People to be More Truthful - Make it stand out Click image for presentation We will explain the psychology of lying and reveal the signals that give deception away. What you can spot face to face; and data points you can use for detecting lying in business, from financial services applications to market research respondents. And, importantly, the behavioural science “nudges” that persuade different groups of people to be more honest. Or will we? Photo: Laurentiu Robu https://capuchin.cc/blog/-april-2023-newsletter monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/186e49a2-d69d-427d-84bd-5b33fc1f829d/ab664d30-b781-4b20-5a43-537bf66f14df.jpg Blog -   The Psychology of Emojis, Procrastination, Complex Arguments, Common Goals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/09b262dc-a950-43b4-9782-0eb4d949246c/6a753a0f-1f93-de30-b7f3-7000064b35f9.jpg Blog -   The Psychology of Emojis, Procrastination, Complex Arguments, Common Goals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/d488859d-0946-43a5-9732-d79e90148ea2/66b62cc4-59b8-049a-c93b-51903dbdf163.jpg Blog -   The Psychology of Emojis, Procrastination, Complex Arguments, Common Goals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/209723aa-f9b0-4c19-848d-47d39ccfe154/1a27323c-3ed5-f835-4aef-42ee214683b0.jpg Blog -   The Psychology of Emojis, Procrastination, Complex Arguments, Common Goals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Emojis, Procrastination, Complex Arguments, Common Goals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-march-2023-newsletter monthly 0.5 2023-03-09 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/a0b00f22-79d5-453c-a415-fa4d54487ce4/formal.jpeg Blog -   The Psychology of Formality, Entrepreneurs and Commuting Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/22b43da3-a4e1-451d-bada-71e729412aea/entrepreneur.jpeg Blog -   The Psychology of Formality, Entrepreneurs and Commuting Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1cf9db4f-ddc1-4ef0-9794-7bb4bc699395/social+value.jpeg Blog -   The Psychology of Formality, Entrepreneurs and Commuting Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/3d4af5eb-5ac4-4070-b0df-dc29cd9515ea/commute.jpeg Blog -   The Psychology of Formality, Entrepreneurs and Commuting Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Formality, Entrepreneurs and Commuting Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-feb-2023-newsletter monthly 0.5 2023-03-09 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/24c87ccf-009c-42ed-b915-ba44223db00a/09dae043-1b41-2d49-e3ad-2ca1c7106cee.jpg Blog -   The Psychology of Language, Zoom's mistake and Uncomfortable Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/ca84dcf1-6ef1-4b4c-a1fa-58248ac8171c/4705355a-3f18-5854-72ae-fbe2c3ab0efe.jpg Blog -   The Psychology of Language, Zoom's mistake and Uncomfortable Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/965c3360-9cb4-4b25-a31b-bfc660f333a3/d3864e90-942e-96df-9018-1d5cb12303bb.png Blog -   The Psychology of Language, Zoom's mistake and Uncomfortable Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/4a69b9fe-34bf-49e9-a03b-4ae3478cbc43/953bb8ee-9fa9-0512-3715-8db62ae4dcc3.jpg Blog -   The Psychology of Language, Zoom's mistake and Uncomfortable Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/ecf052d8-40a9-4c4d-8e77-a3b59e98ffa4/0ac980bf-dda1-d65b-a50e-79d7cf485a2f.jpg Blog -   The Psychology of Language, Zoom's mistake and Uncomfortable Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Language, Zoom's mistake and Uncomfortable Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-jan-2023-newsletter-ekl65 monthly 0.5 2023-02-14 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/caf8420b-2bd0-474a-b355-baea69a46f6d/happy.jpeg Blog -   The Psychology of Being Happy, Memories and Difficult Times - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/447c1c42-a9d2-41ea-88bc-dcc06a4965eb/ignoring.jpeg Blog -   The Psychology of Being Happy, Memories and Difficult Times - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/3f5470d1-7745-4727-aa07-47a967b8671a/memories.jpeg Blog -   The Psychology of Being Happy, Memories and Difficult Times - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/de03a99c-b02b-4b33-8170-5d9806796000/8d525d0c-301d-4557-a06d-ed76a8733e25.png Blog -   The Psychology of Being Happy, Memories and Difficult Times - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog -   The Psychology of Being Happy, Memories and Difficult Times - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-dec-2022-newsletter monthly 0.5 2023-01-04 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/95d5e33e-0251-4d52-a500-0547ff6b3988/sprouts.png Blog - The Psychology of Thanking, Trolleys, Food and Christmas spirit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/0a3c791a-dbe1-4733-99f1-b775970fd725/cheat.jpeg Blog - The Psychology of Thanking, Trolleys, Food and Christmas spirit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/6f6e78da-598d-4454-93fb-c40b0191480b/thanks.jpeg Blog - The Psychology of Thanking, Trolleys, Food and Christmas spirit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/99d727f5-a409-43cf-a64c-db145b6b05a5/trolley.jpeg Blog - The Psychology of Thanking, Trolleys, Food and Christmas spirit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/645c7949-362c-46ad-922f-cf3c1db473d6/santa.jpeg Blog - The Psychology of Thanking, Trolleys, Food and Christmas spirit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/d8aa1f7f-de54-42eb-8c45-2a10663a7f14/christmas+brain.gif Blog - The Psychology of Thanking, Trolleys, Food and Christmas spirit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - The Psychology of Thanking, Trolleys, Food and Christmas spirit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/-nov-2022-newsletter-t8k75 monthly 0.5 2022-12-15 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/9d064e64-5dab-41c0-832a-b88edb76b278/you.jpeg Blog - The Psychology of YOU; telling you what to do; misunderstanding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/24b427e3-ff01-4ec6-9a69-0420a5a82126/you+data.png Blog - The Psychology of YOU; telling you what to do; misunderstanding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/551c1f66-e375-49ef-a554-8678067bfa20/generations.jpeg Blog - The Psychology of YOU; telling you what to do; misunderstanding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/fe2a9cd3-7bec-4059-b9b5-e694393bca47/reactance.jpeg Blog - The Psychology of YOU; telling you what to do; misunderstanding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/3360729a-dda1-49e8-91b5-a683b9d241a8/reactance+science.png Blog - The Psychology of YOU; telling you what to do; misunderstanding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - The Psychology of YOU; telling you what to do; misunderstanding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/the-psychology-of-marketing-turbulent-times monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/de03a99c-b02b-4b33-8170-5d9806796000/8d525d0c-301d-4557-a06d-ed76a8733e25.png Blog - The Psychology of Marketing in Tough Times - Make it stand out Click image to watch We are heading into tough and uncertain times - economically and socially - but this does not mean the end of opportunities. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/0a28893c-0547-4742-abb8-b715f76b5e61/59ba5bba-8dc2-a359-2a3b-8c215336fd4b.png Blog - The Psychology of Marketing in Tough Times - Make it stand out Click image to watch https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/9d7fc58c-d0ac-4a90-9169-52fac45578c7/c4c031f3-1962-096c-e17c-c9bb621bdf03.png Blog - The Psychology of Marketing in Tough Times - Make it stand out Click image to watch https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/b2591abb-efb6-4354-a7d1-1ddc5e400fde/4be54485-c368-dc7b-b836-e18dc10c0a2c.png Blog - The Psychology of Marketing in Tough Times - Make it stand out Click to watch https://capuchin.cc/blog/oct-2022-newsletter monthly 0.5 2022-11-16 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/09b2eb9d-cd05-4d00-a36a-73af0cf95d9b/f8c31808-03bc-db02-5ad1-30abc4df4534.jpg Blog - The Psychology of Faces, Attention, Crowds, and Other People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/4bd0145f-e35b-47c9-ae62-9087f4ab305c/27b34af7-7704-47ef-3ec1-dfc60181bb80.jpg Blog - The Psychology of Faces, Attention, Crowds, and Other People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/29a5c618-97dd-4f92-a3ce-d03a725616e0/acf426ae-18b9-2698-c01d-8f675fa6eeeb.png Blog - The Psychology of Faces, Attention, Crowds, and Other People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/42ce418d-95d2-4b70-b324-c389a09213d5/3bf1b289-28c4-8513-8a66-920bafce4b2b.jpg Blog - The Psychology of Faces, Attention, Crowds, and Other People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/bdc4e4a1-b68c-4f1c-9cba-ab41bd4a277d/e7a0e290-8523-219c-685a-f8eb2da948d5.jpg Blog - The Psychology of Faces, Attention, Crowds, and Other People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - The Psychology of Faces, Attention, Crowds, and Other People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/sept-oct-2022-newsletter monthly 0.5 2022-10-28 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/7e6bff69-c21c-47e2-8221-817737940196/new+facts.jpg Blog - The psychology of being selfish, rejecting facts and helping others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1d4e5724-66f1-4dc8-b0e9-266ab15dc200/selfish.jpg Blog - The psychology of being selfish, rejecting facts and helping others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/220022d9-e971-4e39-8f1c-becb42afa21a/skeptical.jpg Blog - The psychology of being selfish, rejecting facts and helping others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/379795ff-a344-4b26-a2df-c9922c8ae345/help.jpg Blog - The psychology of being selfish, rejecting facts and helping others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - The psychology of being selfish, rejecting facts and helping others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/aug-2022-newsletter-h2bhf monthly 0.5 2022-10-04 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/20ab5b49-31b1-4d99-8e56-beb87f5d6c56/insulted.jpeg Blog - The Psychology of Insults, Risk, Bad Behaviour + Eating Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/9103510f-8967-4b46-8e76-c8133afe9b05/risk.jpeg Blog - The Psychology of Insults, Risk, Bad Behaviour + Eating Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/a4b8fc58-295b-4bcf-a0f3-bc5b14c05e69/bad+behaviour.jpeg Blog - The Psychology of Insults, Risk, Bad Behaviour + Eating Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/2be1f3a3-d8be-4ff2-ace2-465cc55de6f5/eating.jpeg Blog - The Psychology of Insults, Risk, Bad Behaviour + Eating Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - The Psychology of Insults, Risk, Bad Behaviour + Eating Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/june-2022-newsletter monthly 0.5 2022-08-11 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/aee73d28-1b1e-432c-9f95-be0b53f01ef8/shopping+feeling+bad.jpeg Blog - The Psychology of Shopping, Wealth and Liars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/5b7f19d4-1007-446e-a906-719f59d5ccc3/wealthy+bling+lady.jpeg Blog - The Psychology of Shopping, Wealth and Liars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/8e3bc6f6-1a51-44ad-becc-e901109b81a0/ducklings+in+line.jpeg Blog - The Psychology of Shopping, Wealth and Liars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1bcc9b47-ddfb-43c7-85db-c61646fec179/avoiding+eye+contact.jpeg Blog - The Psychology of Shopping, Wealth and Liars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - The Psychology of Shopping, Wealth and Liars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/the-psychology-of-eating-out monthly 0.5 2022-11-21 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1656076165157-3RDBAHCIK7UYEGXP05YM/pexels-oleksandr-pidvalnyi-321552.jpg Blog - The Psychology of Eating Out: How to get people to come to your restaurant and spend more money - Make it stand out Photo by Oleksandr Pidvalnyi Food is emotional. Anyone who’s been through a break-up can tell you that. So why are restaurateur tactics so often grounded in what’s rational? In this presentation, we show the power of subconscious decision-making, and what that means for ‘nudging’ diners into coming in and spending more. Importantly, we also explored how these nudges vary between different customer groups: what will nudge a MeatLiquor diner might not work in Petrus. By utilising persuasion (and personalised persuasion), you can optimise menus, ambience, and the service experience, as well as the messaging which brings people in in the first place. Find out: Why people eat fewer pretzels from red plates; Why healthy food labels make people consume more calories; Why people eat more sandwiches when there’s variety …and what all this means for making money. https://capuchin.cc/blog/money-and-our-monkey-brains-the-psychology-of-money-webinar monthly 0.5 2022-06-24 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/a7b72bbd-e69b-49de-bcb9-65e7dc464a29/graffiti+monkey+money.jpg Blog - Money and our Monkey Brains - How to use financial psychology for more effective marketing - Make it stand out Photo by mali maeder from pexels Learn about the science of why people save, invest, and spend their money And how to get more financial impact from your marketing Why are financial decisions rarely just rational? Why does more money not make some people happy? And the strange reasons why the number 99 is appealing and ZEROES are not. In this webinar, we will reveal the science of how people make financial decisions and show you how to use these insights to improve your marketing. This is ideal for you if you work in financial services, or if you are trying to get people to part with their hard-earned money. Watch our free 60-minute webinar on how to use financial psychology for more effective marketing. Watch now to learn: surprising price psychology about how brains process numbers and money ⏰ why we make some decisions now, and put others off for later (or never) the best ways to motivate different financial decisions (and the pitfalls to avoid) And how to apply these and other principles to get measurably better results. Join Patrick Fagan - behavioural scientist, author and co-founder at Capuchin Behavioural Science as he shares practical, actionable advice for applying behavioural science to your marketing communications. Get practical ideas to make a measurable impact on your marketing. Does it work? We will show you how to use scientific, psychological techniques when talking about money to your audiences - the same approach that increased conversion by 2% for a multichannel client. This approach has also: Reduced cost per acquisition by 39% for a Financial Services Brand Improved brand metrics by over 25% for a Global Entertainment Network Increased conversion by nearly 3 percentage points for a B2B Tech Player About Capuchin Behavioural Science Capuchin is a behavioural science-based research and consulting practice based in London, UK. We help you understand the psychology of audiences, make brand propositions more resonant, and design engaging communications and effective nudges. Learn more about how we work: finding audience opportunities sharper propositions better interactions Get in touch and find out how we can help you. https://capuchin.cc/blog/march-2022-newsletter monthly 0.5 2022-04-14 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/7a71a175-e5be-4010-8e87-13c5a169f885/Altriusm.jpeg Blog - The psychology of reactions, social status and decision-making - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/0f0609e9-31e5-4e1f-9851-5e6e6aed1519/Actions.jpeg Blog - The psychology of reactions, social status and decision-making - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/c4a438bb-a0a4-40b9-86c0-b009ec9bccde/social+rank.jpeg Blog - The psychology of reactions, social status and decision-making - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - The psychology of reactions, social status and decision-making - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/february-2022-newsletter-4n8az monthly 0.5 2022-04-14 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/02a09f1d-09e5-4c69-be20-602c0fec9aff/d1da0aa8-ad94-f115-300c-b878ff0f8d2a.jpg Blog - Intimacy famine, falling in love with phones and forgetting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/676312de-e77e-4ab2-8d4d-690c4d20a105/14338861-3ad3-1abf-8732-58f4f2270370.jpg Blog - Intimacy famine, falling in love with phones and forgetting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/4ebe3684-db6e-46b9-a68b-5f62ee2d1082/6c0ba87a-461d-261b-fbb4-a6bb8d604c07.jpg Blog - Intimacy famine, falling in love with phones and forgetting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/d3b7ba11-378d-4dbf-bfa9-ede3334948c7/0ee98180-3b3e-38ff-8fbf-ac741fcec73b.jpg Blog - Intimacy famine, falling in love with phones and forgetting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/347da353-f84e-4e78-8c7e-196cc0395f53/41aeb357-2f35-ee8a-b7a1-2c6bc4ac1498.jpeg Blog - Intimacy famine, falling in love with phones and forgetting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/007a26f3-9b0a-4982-b429-84cd2d96bfd4/d364c13a-203e-0e87-5f79-c08e825a8843.jpg Blog - Intimacy famine, falling in love with phones and forgetting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - Intimacy famine, falling in love with phones and forgetting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/january-2022-newsletter monthly 0.5 2022-02-23 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/9a6038cc-5f52-4913-937c-452e046e305a/uncertainty.jpeg Blog - Car-driving fishes, how people deceive themselves, talking to others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/201f5289-b7a1-4d11-be0c-e19a09856493/self-deception.jpeg Blog - Car-driving fishes, how people deceive themselves, talking to others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/944b7dec-748b-436f-bfe3-120ede53d335/people-you-don%27t-know.jpeg Blog - Car-driving fishes, how people deceive themselves, talking to others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/f9b51ce6-26ba-4d57-8e5e-8ed05c57c3e0/plans-for-22.jpeg Blog - Car-driving fishes, how people deceive themselves, talking to others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/72db2b80-29d4-4030-94cf-22e75f50ac74/goldfish.jpeg Blog - Car-driving fishes, how people deceive themselves, talking to others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - Car-driving fishes, how people deceive themselves, talking to others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/november-2021-newsletter-ltmle monthly 0.5 2022-01-12 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/a5c8264d-b99d-457b-a19b-524060a61e6c/2f86e2c5-4c1c-0626-f44a-04592e272404.jpg Blog - Why We Lie, What Drives Trust, Squid Game, Attention Psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/2ae9e07e-dd84-487f-99e0-36a4a3aa118f/e0c74eed-58ac-6494-de6f-8fe51ae04c08.jpg Blog - Why We Lie, What Drives Trust, Squid Game, Attention Psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/afb492a6-3b7a-45ec-8a3e-b915837410d8/a9441c9e-7eed-8a44-83de-96d232b95642.jpeg Blog - Why We Lie, What Drives Trust, Squid Game, Attention Psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/77ad1fe0-db17-4c25-84de-15db83520ebd/8a43c7e0-2f89-76c5-a79d-a20887060dcd.jpg Blog - Why We Lie, What Drives Trust, Squid Game, Attention Psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/da8898f5-5db5-42b1-9d1d-4a3ee7246dc1/ea9aa387-8a84-8344-f181-b170619f8a11.jpg Blog - Why We Lie, What Drives Trust, Squid Game, Attention Psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - Why We Lie, What Drives Trust, Squid Game, Attention Psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/attention-how-to-grab-it-practical-psychology-for-better-marketing monthly 0.5 2022-04-26 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/acf3fdd3-633e-4abb-9433-d225ff899c6d/pexels-dainis-graveris-3783607.jpg Blog - ⚠️ ATTENTION! Is it really only about Food and Sex? How to Use the Psychology of Attention for More Comms Impact - Make it stand out Photo by Dainis Graveris from Pexels Do you want to make your marketing work better? What is the science of audience attention? How can the 3F’s, kittens and Jack the Ripper help you get onto the brain’s “VIP list”? We will show you how to use psychology to get more attention and engagement from your marketing communications. Watch now to learn: Why we pay attention to food (and two other f’s) Why kittens make you better at board games Why we still care about Jack the Ripper and what it means for you And how to apply these and other principles to get measurably better results. Join Patrick Fagan - behavioural scientist, author and co-founder at Capuchin Behavioural Science as he shares practical, actionable advice for applying behavioural science to your marketing communications. Get ideas that can make a measurable impact on your marketing. Watch it now and learn what you could be missing. We will show you how to use scientific, psychological techniques to capture and keep your audiences' attention - the same approach that increased sales by 2.5% for a packaged goods brand at a new time of year. Does it work? This approach has: Reduced cost per acquisition by 39% for a Financial Services Brand Improved brand metrics by over 25% for a Global Entertainment Network Increased conversion by nearly 3 percentage points for a B2B Tech Player About Capuchin Behavioural Science Capuchin is a behavioural science-based research and consulting agency based in London, UK. We help you understand the psychology of audiences, make brand propositions more resonant, and design engaging communications and effective nudges. Learn more about how we work: finding audience opportunities sharper propositions better interactions Get in touch and find out how we can help you. https://capuchin.cc/blog/september-2021-newsletter monthly 0.5 2021-11-05 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1632737194358-XJWPYN1QN4NCLFII9X0M/b4985b8c-ceb4-b964-9c8b-cd4219c3de4e.jpg Blog - Money, the cloak of illusion and Behavioural Science on-demand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1632737261004-3YB9Q8ZAUFO5PB77FZN1/7186a495-6e89-eaa6-8ab0-97202c263e0c.jpg Blog - Money, the cloak of illusion and Behavioural Science on-demand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1632737424376-UDVCMQJEN2RS8AJUSJDK/a08c8507-a7ba-a79f-09d3-b94899b52cb3.jpg Blog - Money, the cloak of illusion and Behavioural Science on-demand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1632737641346-VBNAESEVZQPTCQUXYUDY/d68fcf7a-0a64-97f2-fc61-181decc194cf.png Blog - Money, the cloak of illusion and Behavioural Science on-demand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1632737763741-5XPWH5966QEOAPHLP7PP/b6cb81a1-9537-ad03-3c74-061f6fa7ced0.png Blog - Money, the cloak of illusion and Behavioural Science on-demand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - Money, the cloak of illusion and Behavioural Science on-demand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/dog-people-conservative-gin-requests-psychology-data-webinar monthly 0.5 2024-03-21 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1626098294369-YUQOZRRPNWLZAD9VC97P/Personalised+Nudges+No+Titles+12.7.21.png Blog - Why Dog People Vote Conservative and Gin Drinkers Won’t Agree to Requests: How to Combine Psychology and Data for Better Results - Make it stand out Photo by cottonbro from Pexels Your marketing can be 39% more effective when you customise it to specific behavioural traits. We will show you how to build these profiles using (often apparently unrelated) data and apply them at scale. Watch now and we will show you: how to build effective psychological profiles how to develop personalised nudges how to deploy them across your business at scale (and why gin drinkers are less likely to agree to a request and dog people more likely to vote conservative) Join Patrick Fagan - behavioural scientist, author and co-founder at Capuchin Behavioural Science as he shares practical, actionable advice for combining psychology and data science for measurably better results. Learn about the personalised nudges you could be missing You may have heard of “nudges”, but do you know how to personalise them to different customer psychologies? People have limited brainpower for paying attention to anything, let alone marketing. They rely on subconscious shortcuts instead. “Nudges” tap into these shortcuts to change behaviour. But that’s just the start. Nudges can be made even more effective if you can tap into specific behavioural traits. Research has demonstrated how different groups respond to different messages, including tone of voice, aesthetics and ‘nudges’. For example: Open people prefer more verbose messages Conscientious people are ‘nudged’ by free gifts Extraverts prefer diverse, stimulating aesthetics Agreeable people like ethical brand propositions Neurotic people are more risk-averse Find out how to target, design and apply “personalised nudges” across your business We will show you how to use data analytics and technology to target different messages with specific nudges to different audience groups - the same approach that reduced cost per acquisition by 39% for a Financial Services Brand About Capuchin Behavioural Science Capuchin is a behavioural science-based research and consulting agency based in London, UK. We help you understand the psychology of audiences, make brand propositions more resonant, and design engaging communications and effective nudges. Learn more about how we work: reveal hidden opportunities be more persuasive shift your audiences’ behaviour Get in touch and find out how we can help you. https://capuchin.cc/blog/techno-telepathy monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1623920866314-PPFNF69TJKZ87T44NT6D/pexels-mark-arron-smith-2168356.jpg Blog - Techno Telepathy: How Innocuous Data Points Can Predict our Deepest Secrets - Make it stand out Photo by Mark Arron Smith from Pexels Capuchin Behavioural Science are releasing their Techno-Telepathy study investigating the ‘mind-reading’ ability of innocuous data points to reveal intimate secrets, via predictive data models. https://capuchin.cc/blog/beyond-flies-and-urinals-practical-behavioural-science-for-business monthly 0.5 2021-07-26 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1622043061944-A7ASQH8LN81YRIPMU8U8/fly+urinal.png Blog - Beyond Flies and Urinals - Practical Behavioural Science for Business - Make it stand out Photo by Markus Spiske from Pexels You’ve probably seen the example of how a fly on a urinal changes behaviour, but how can you apply “nudges” that will have a direct impact on your business? Find out in our free 60-minute webinar on how to PRACTICALLY use psychology to change customer behaviour and get real-world results Watch our webinar to hear practical examples including how: A clothes brand increased willingness-to-pay by 20% A store display increased conversion by over 300% A B2B brand got 100% more data from customers And much more Join Patrick Fagan - behavioural scientist, author and co-founder at Capuchin Behavioural Science as he shares practical, actionable advice for applying behavioural science to business. Ideas that make a measurable impact on marketing communications and experiences. Does it work? This approach has: Reduced cost per acquisition by 39% for a Financial Services Brand Improved brand metrics by over 25% for a Global Entertainment Network Increased conversion by nearly 3 percentage points for a B2B Tech Player About Capuchin Behavioural Science We help you make a more direct, scientific link, between minds and money Clients hire us to find opportunities that they might otherwise miss. And then show precisely how to address them. We deliver concrete recommendations for improvement ready for you to action with your existing delivery teams and partners. Learn more about how we work: finding audience opportunities sharper propositions better interactions Get in touch and find out how we can help you. https://capuchin.cc/blog/why-people-think-like-flies-procrastination-friends-and-dreams monthly 0.5 2021-09-27 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345045069-LDAE4SB5Q6SJ1D0JFNAR/procrastination.jpeg Blog - Why People think like Flies; Procrastination; Friends and Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345150090-M58VPRAF96R4ANYIDQPC/friends.jpeg Blog - Why People think like Flies; Procrastination; Friends and Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345319951-8G6BIPUX57QNO15V06NW/adolescent.jpeg Blog - Why People think like Flies; Procrastination; Friends and Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345386772-BMVZWPHM4R5SJMXTF6QC/fly.jpeg Blog - Why People think like Flies; Procrastination; Friends and Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345438732-4PLE0YNH8GGMTEUN5ZXF/sleeping.jpeg Blog - Why People think like Flies; Procrastination; Friends and Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1621345529700-RMC2VB7N2DO77NC7J3QT/capuchin+partners.png Blog - Why People think like Flies; Procrastination; Friends and Dreams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://capuchin.cc/blog/science-of-minds-and-money monthly 0.5 2020-10-30 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1604073178510-9GIUE4VOH9QS6SGW0FW0/money.jpg Blog - The Science of Minds and Money - This complimentary, downloadable paper shows how to practically apply behavioural science in financial services (and navigate turbulent times by predicting and influencing behaviour)) Photo by Karolina Grabowska from Pexels https://capuchin.cc/blog/science-of-games monthly 0.5 2020-10-30 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1602759978916-6W8MOJC99ERLZ2EOTNQX/dice.png Blog - The Science of Games - A complimentary, downloadable paper on how to practically apply behavioural science (and achieve better commercial performance by predicting and influencing entertainment choices) Photo by Karolina Grabowska from Pexels https://capuchin.cc/blog/b0dnvxdpx3cmaty7vu0ej817fqlgr6 monthly 0.5 2020-09-17 https://capuchin.cc/blog/81f54r5a2emagjsj7l0rebu8wscxyj monthly 0.5 2020-09-17 https://images.squarespace-cdn.com/content/v1/5f61c77de82ba25867b81b8b/1600330475174-5NVA79J1IMIB1ID1Q2J4/0+%281%29.png Blog - What's Going on Behind the Mask? 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