Beyond Flies and Urinals - Practical Behavioural Science for Business

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Photo by Markus Spiske from PexelsYou’ve probably seen the example of how a fly on a urinal changes behaviour, but how can you apply “nudges” that will have a direct impact on your business? Find out in our free 60-minute webinar on how to PRACTICALLY use psychology to change customer behaviour and get real-world resultsWatch our webinar to hear practical examples including how:A clothes brand increased willingness-to-pay by 20% A store display increased conversion by over 300%A B2B brand got 100% more data from customersAnd much moreJoin Patrick Fagan - behavioural scientist, author and co-founder at Capuchin Behavioural Science as he shares practical, actionable advice for applying behavioural science to business.Ideas that make a measurable impact on marketing communications and experiences.Does it work? This approach has:Reduced cost per acquisition by 39% for a Financial Services BrandImproved brand metrics by over 25% for a Global Entertainment NetworkIncreased conversion by nearly 3 percentage points for a B2B Tech PlayerAbout Capuchin Behavioural Science We help you make a more direct, scientific link, between minds and money Clients hire us to find opportunities that they might otherwise miss. And then show precisely how to address them. We deliver concrete recommendations for improvement ready for you to action with your existing delivery teams and partners.Learn more about how we work:finding audience opportunitiessharper propositionsbetter interactionsGet in touch and find out how we can help you.

Photo by Markus Spiske from Pexels

You’ve probably seen the example of how a fly on a urinal changes behaviour, but how can you apply “nudges” that will have a direct impact on your business? 

Find out in our free 60-minute webinar on how to PRACTICALLY use psychology to change customer behaviour and get real-world results

Watch our webinar to hear practical examples including how:

  • A clothes brand increased willingness-to-pay by 20% 

  • A store display increased conversion by over 300%

  • A B2B brand got 100% more data from customers

  • And much more

Join Patrick Fagan - behavioural scientist, author and co-founder at Capuchin Behavioural Science as he shares practical, actionable advice for applying behavioural science to business.

Ideas that make a measurable impact on marketing communications and experiences.

Does it work? This approach has:

  • Reduced cost per acquisition by 39% for a Financial Services Brand

  • Improved brand metrics by over 25% for a Global Entertainment Network

  • Increased conversion by nearly 3 percentage points for a B2B Tech Player

About Capuchin Behavioural Science


We help you make a more direct, scientific link, between minds and money


Clients hire us to find opportunities that they might otherwise miss. And then show precisely how to address them.


We deliver concrete recommendations for improvement ready for you to action with your existing delivery teams and partners.

Learn more about how we work:

Get in touch and find out how we can help you.



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Techno Telepathy: How Innocuous Data Points Can Predict our Deepest Secrets

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🪰Why People think like Flies; Procrastination; Friends and Dreams