The Science of Minds and Money
This complimentary, downloadable paper shows how to practically apply behavioural science in financial services
(and navigate turbulent times by predicting and influencing behaviour))
Photo by Karolina Grabowska from Pexels
People are undoubtedly worried in the UK and globally.
Alongside COVID concerns, September saw a sharp increase in concern about Brexit, unemployment whilst concern for the economy also remains high, according to IPSOS MORI. Meanwhile Aviva research in June showed the top financial concerns of UK adults were the impact of volatility on finances and struggling to pay household bills.
In this paper, we ask how psychological models can predict and influence customer behaviour?
And whilst volatility will be good for some, it creates issues for lower risk approach investment strategies. So how can the sector best communicate with more risk-averse customers? And with the wider market still driven by seasonal products and services and financial announcements, how can they best approach an audience having to re-evaluate established ways of financial planning?
So we also explore how to nudge people into new ways of investing?
At Capuchin, our behavioural techniques allow you to identify and address new opportunities, sharpen propositions and drive “nudges”, so you can keep customers and make them more valuable.
We practically apply the science of the human mind for hard, commercial results.