😱 The Psychology of Marketing in Tough Times
Watch now and learn how to apply behavioural science to make the most of opportunities in these turbulent times
We are heading into tough and uncertain times - economically and socially - but this does not mean the end of opportunities.
In fact, research suggests that during chaotic moments people can actually be more impulsive spenders: “Let us eat and drink, for tomorrow we die.”
In this talk - filmed at Omnia Retail’s recent “Price Points” event in Amsterdam, we explore the consumer mindset – as well as the psychology of decision-making in general – and explain what this means for pricing and nudging audiences.
We share insights into:
🧠 psychology in difficult economic times
💰 numerical cognition and price psychology
👉 actions (nudges) businesses should take
We show you how consumer mindsets change in difficult financial times - as well as the psychology of decision-making in general – with practical, concrete actions that you can take.
And how to apply behavioural science to prices and develop nudges to make the most of opportunities in these turbulent times.
Better yet, share your challenges and we’ll show you how we can apply behavioural science for you.
About Capuchin Behavioural Science
Capuchin is a behavioural science-based research and consulting practice based in London, UK. We help you understand the psychology of audiences, make brand propositions more resonant, and design engaging communications and effective nudges.
Get in touch and find out how we can help you.