How to Apply Behavioural Science for Better Player Outcomes
In gambling, the same bias that can sometimes result in problematic behaviour, can also be used to reduce it. By understanding players’ decision-making heuristics, we can develop ‘nudges’ for safer play.
Photo by Dmitry Ovsyannikov
Advances in data science take this to a new level.
By analysing player data – as well as meta-data like the other smartphone apps they have installed – we can do two things: predict problem gambling and send just-in-time nudges; and customise these nudges based on the psychology of their audience.
This data can tell us, for example, how extraverted someone is, and therefore whether to take a more social versus formal tone.
Find out all this – and more – in our exclusive presentation on nudging safer play.
Find out what data points predict problem gambling, what nudges promote safer play, and how to break players out of ‘dark flow’.
Don’t miss the Personality-Tailored Nudge examples on 52!
Photo: Reafon Gates