In this paper, we take a look at the psychology behind what makes people change their entertainment behaviour?

We consider what attracts people to different types of entertainment and how to tap into different underlying traits and motivations are attracted to them.

Then we look at how personality profiles can help stop customers leaving and tap into different motivations to build lasting behaviours.

Some thoughts on how behavioural science "nudges" can to be personalised to situations and audiences from our Chief Science Officer Patrick Fagan.

Dan Thwaites shares some thoughts on how masks affect shopping behaviour and what brands can do about it.

From the NASA Apollo 13 disaster to KFC running out of chicken, history offers examples of how, with the right insight, brands can use communications to handle crises with aplomb, honesty and good humour. The bad news is that, when it comes to if and how a brand can and should respond, each brand has to find its own way. A few guiding thoughts from Patrick Fagan.