Why Dog People Vote Conservative and Gin Drinkers Won’t Agree to Requests: How to Combine Psychology and Data for Better Results

Written By Dan Thwaites

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Photo by cottonbro from PexelsYour marketing can be 39% more effective when you customise it to specific behavioural traits.We will show you how to build these profiles using (often apparently unrelated) data and apply them at scale.Watch now and we will show you:how to build effective psychological profileshow to develop personalised nudgeshow to deploy them across your business at scale(and why gin drinkers are less likely to agree to a request and dog people more likely to vote conservative)Join Patrick Fagan - behavioural scientist, author and co-founder at Capuchin Behavioural Science as he shares practical, actionable advice for combining psychology and data science for measurably better results.Learn about the personalised nudges you could be missingYou may have heard of “nudges”, but do you know how to personalise them to different customer psychologies?People have limited brainpower for paying attention to anything, let alone marketing. They rely on subconscious shortcuts instead. “Nudges” tap into these shortcuts to change behaviour.But that’s just the start.Nudges can be made even more effective if you can tap into specific behavioural traits.Research has demonstrated how different groups respond to different messages, including tone of voice, aesthetics and ‘nudges’. For example:Open people prefer more verbose messagesConscientious people are ‘nudged’ by free giftsExtraverts prefer diverse, stimulating aestheticsAgreeable people like ethical brand propositionsNeurotic people are more risk-averseFind out how to target, design and apply “personalised nudges” across your businessWe will show you how to use data analytics and technology to target different messages with specific nudges to different audience groups - the same approach that reduced cost per acquisition by 39% for a Financial Services BrandAbout Capuchin Behavioural Science Capuchin is a behavioural science-based research and consulting agency based in London, UK. We help you understand the psychology of audiences, make brand propositions more resonant, and design engaging communications and effective nudges.Learn more about how we work:finding audience opportunitiessharper propositionsbetter interactionsGet in touch and find out how we can help you.

Photo by cottonbro from Pexels

Your marketing can be 39% more effective when you customise it to specific behavioural traits.

We will show you how to build these profiles using (often apparently unrelated) data and apply them at scale.

Watch now and we will show you:

  • how to build effective psychological profiles

  • how to develop personalised nudges

  • how to deploy them across your business at scale

(and why gin drinkers are less likely to agree to a request and dog people more likely to vote conservative)

Join Patrick Fagan - behavioural scientist, author and co-founder at Capuchin Behavioural Science as he shares practical, actionable advice for combining psychology and data science for measurably better results.

Learn about the personalised nudges you could be missing

You may have heard of “nudges”, but do you know how to personalise them to different customer psychologies?

People have limited brainpower for paying attention to anything, let alone marketing. They rely on subconscious shortcuts instead.

“Nudges” tap into these shortcuts to change behaviour.

But that’s just the start.

Nudges can be made even more effective if you can tap into specific behavioural traits.

Research has demonstrated how different groups respond to different messages, including tone of voice, aesthetics and ‘nudges’.

For example:

  • Open people prefer more verbose messages

  • Conscientious people are ‘nudged’ by free gifts

  • Extraverts prefer diverse, stimulating aesthetics

  • Agreeable people like ethical brand propositions

  • Neurotic people are more risk-averse

Find out how to target, design and apply “personalised nudges” across your business

We will show you how to use data analytics and technology to target different messages with specific nudges to different audience groups - the same approach that reduced cost per acquisition by 39% for a Financial Services Brand

About Capuchin Behavioural Science


Capuchin is a behavioural science-based research and consulting agency based in London, UK. We help you understand the psychology of audiences, make brand propositions more resonant, and design engaging communications and effective nudges.

Learn more about how we work:

  • reveal hidden opportunities

  • be more persuasive

  • shift your audiences’ behaviour

Get in touch and find out how we can help you.



Dan Thwaites
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