đź’° Money, the cloak of illusion and Behavioural Science on-demand


This month we look at the invisibility cloak illusion and why we think people are paying less attention to us than they really are.

We see academic studies on how the mental associations that people make with money tend to affect how they spend it and also how people "mentally launder" unethical income.

There is a new study on how using the internet in retirement boosts cognitive function and our 60-minute webinars are now available free on-demand.

Don't miss our Behavioural Science webinars: how to apply nudges and how to combine psychology and data - now available free on demand.

If you'd like to understand the deeper motivations of your audiences and how you can practically and ethically address them, do get in touch.

Every so often we use our Monkey Business newsletter to share useful nuggets, opinions, and findings as food for thought. Sign up here.

Read how we tend to think people are paying us less attention than they really are.

These fascinating studies by Vanessa Bohns and Erica Boothby describe the “invisibility cloak illusion”. People are wired to notice other people yet we continually underestimate the attention and impact we have on others.

See the article for why this is the case and the experiments that revealed it.

Photo by Liza Summer from Pexels

Check out these insights into how people “mentally launder” unethical income.

Various studies have shown that people tend to be more generous with money they feel they have earned unethically - for example commission earned by misleading a customer.

The article shows that the mental associations we place on different sources of money - e.g. savings - strongly influence how that money is spent. And also what changes those associations.

Photo by Furknsaglam from Pexels

Have a look at a new study that shows how using the internet in retirement boosts cognitive function.

Whilst many parents struggle to get their teenagers off their phones, it may well be that when we age, we should be online more. Research from Lancaster University Management School, the Norwegian University Science and Technology and Trinity College Dublin suggests that online usage in the retired “leads to a marked reduction in the rate of cognitive decline”.

Photo by Andrea Piacquadio from Pexels

DON'T MISS our 60-minute webinars - now available to view “on-demand” - click the links below for free access

Watch "Beyond Flies and Urinals - Practical Behavioural Science for Business".

You’ve probably seen the example of how a fly on a urinal changes behaviour, but how can you apply “nudges” that will have a direct impact on your business?

Find out in our free 60-minute webinar on how to PRACTICALLY use psychology to change customer behaviour and get real-world results.


Photo by Markus Spiske from Pexels

Watch "Why Dog People Vote Conservative and Gin Drinkers Won’t Agree to Requests: How to Combine Psychology and Data for Better Results".

Your marketing can be 39% more effective when you customise it to specific behavioural traits.

We show you how to build and use these profiles using (often apparently unrelated) data and apply them at scale.

Photo by cottonbro from Pexels

James, Patrick and Dan

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We practically apply the science of the human mind for hard, commercial results 

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⚠️ ATTENTION! Is it really only about Food and Sex? How to Use the Psychology of Attention for More Comms Impact

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Why Dog People Vote Conservative and Gin Drinkers Won’t Agree to Requests: How to Combine Psychology and Data for Better Results