Why is Average more Appealing than Perfect? Why do we see patterns? Even when they're not there. And how we instantly know why people shake presents

The psychology of better gifts, reflecting that you know them and the importance of wrapping

Why do we wave on Zoom? The psychology of eye contact? How we reduce the guilt of unethical products. Narcissistic business owners. And what pet choices reveal about you.

Psychologically, social influencers can bypass audiences “source credibility” defences. Data science allows you to match these “meta nudges” to your target audience.

How to Behaviourally Optimise Your Nudges

You know probably know about nudging already. But behavioural science is not one-size-fits-all: some nudges work better for some people than others. Read this to find out how.

How to increase sales of defective produce, increase donations, and boost engagement with influencer content

Why do we desire ignorance? Revealing the two different functions of memory. What is Nomophobia? And why do investors lose more when they trade more?

Find out what really drives buyer behaviour in difficult times. And get practical, actionable steps you can take to sell more.

Don’t miss the Psychologically Optimised Ad examples on page 83!

Why do we desire to own things? The psychology behind GenZ rejecting influencers? Why “good” food should NOT look good? And a sense of threat drives indulgence?

Here's three mind-blowing psychology studies we've come across in the course of working for our clients. We thought you'd like these!

In gambling, the same bias that can sometimes result in problematic behaviour, can also be used to reduce it. By understanding players’ decision-making heuristics, we can develop ‘nudges’ for safer play. This presentation shows how.

Why we value physical goods more than digital goods. How to nudge investors. Do people trust AI more than their friends? Are you selfish?

How company culture changes personalities. What social media pictures reveal. The science of kindness and magical belief. The impact of holidays

New ways to measure personality. Who responds best to positive words? Who is more likely to invest? Why do we really take selfies?

What does it mean to be moved? Imagination is as influential as reality. When people really want feedback. And what your typing says about you.

In this presentation, we will dig into the science of lying.

We will show how you can tell if someone is lying. And share behavioural science techniques to encourage them to be more truthful.

How emojis hide feelings. The science of procrastination and persuading people to contribute to a common goal. What you think you know > what you know

Why formality can work better. Resonating with entrepreneurs. Why closeness can be more important than emotion in social media. The hidden benefits of commuting.

Zoom's big mistake. Moods change language perception. Why we love uncomfortable content. Why technology should not be perfect.

What is the one thing that makes us happy? Why should we ignore more? What changes our memories of well-being. The psychology of difficult times