Browse our latest useful nuggets, opinions, and findings as food for thought.
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Liar! The Psychology of Lying and How to Get People to be More Truthful
In this presentation, we will dig into the science of lying.
We will show how you can tell if someone is lying. And share behavioural science techniques to encourage them to be more truthful.
🧠 The Psychology of Emojis, Procrastination, Complex Arguments, Common Goals
How emojis hide feelings. The science of procrastination and persuading people to contribute to a common goal. What you think you know > what you know
🧠 The Psychology of Formality, Entrepreneurs and Commuting Benefits
Why formality can work better. Resonating with entrepreneurs. Why closeness can be more important than emotion in social media. The hidden benefits of commuting.
🧠 The Psychology of Language, Zoom's mistake and Uncomfortable Content
Zoom's big mistake. Moods change language perception. Why we love uncomfortable content. Why technology should not be perfect.
🧠 The Psychology of Being Happy, Memories and Difficult Times
What is the one thing that makes us happy? Why should we ignore more? What changes our memories of well-being. The psychology of difficult times
🧠 The Psychology of Thanking, Trolleys, Food and Christmas spirit
Shopping trolleys that make you spend more. The science of food colour, saying thank you, predicting if you'll cheat and seeing the Christmas Spirit.
🧠 The Psychology of YOU; telling you what to do; misunderstanding
Neurological reasons why generations misunderstand each other; the proven power of YOU and the dangers of telling people what to do.
😱 The Psychology of Marketing in Tough Times
Watch now and learn how to apply behavioural science to make the most of opportunities in these turbulent times
🧠 The Psychology of Faces, Attention, Crowds, and Other People
Why faces always get attention; when we follow crowds; the psychological processes of getting to know others; does cannabis give you better ideas?
🧠 The psychology of being selfish, rejecting facts and helping others
How we create illusions to be selfish. Why we reject new facts. The psychology of scepticism. And when payment does and doesn't make us help others.
🧠 The Psychology of Insults, Risk, Bad Behaviour + Eating Out
Idiot! Why insults always grab our attention. How the human brain processes risk. Why we behave worse at night. The psychology of eating out.
🧠 The Psychology of Shopping, Wealth and Liars
How shopping can have a negative impact. Why wealthy people buy unsustainable products. And the psychology of shopping lines and liars.
🍝 The Psychology of Eating Out: How to get people to come to your restaurant and spend more money
Learn why we’re all mindless munchers, and what that means for restaurateur success.
💰 Money and our Monkey Brains - How to use financial psychology for more effective marketing
Watch this FREE 60 minute Webinar - now available ON DEMAND
🧠 The psychology of reactions, social status and decision-making
First off, we show how categorising makes people think differently and how people change when they're permanently online.
We look at how forgetting can be good for us and how "intimacy starvation" is making people actually fall in love with their mobile phones.
Read it now.
💔 Intimacy famine, falling in love with phones and forgetting
First off, we show how categorising makes people think differently and how people change when they're permanently online.
We look at how forgetting can be good for us and how "intimacy starvation" is making people actually fall in love with their mobile phones.
Find out more…
🐠Car-driving fishes, how people deceive themselves, talking to others
We start with the welcome if perhaps hopeful news that uncertainty can be motivating to the different reasons and ways that people deceive themselves.
We look at the benefits (and barriers) of talking to people to people we don’t know - and why this will be important for many of our audiences as they live through and emerge from lockdowns around the world.
Oh, and finally, we have a goldfish driving a car.
🤥 Why We Lie, What Drives Trust, Squid Game, Attention Psychology
This month - why we keep scrolling on Facebook, what makes us lie and how many of us do.
The psychological reasons why Squid Game might not be THAT good and what drives trust and bargaining behaviours.
Find out how to use the psychology of attention in our 60-minute webinar.
⚠️ ATTENTION! Is it really only about Food and Sex? How to Use the Psychology of Attention for More Comms Impact
Watch this FREE 60 minute Webinar - now available ON DEMAND
💰 Money, the cloak of illusion and Behavioural Science on-demand
This month we look at the invisibility cloak illusion and why we think people are paying less attention to us than they really are.
We see academic studies on how the mental associations that people make with money tend to affect how they spend it and also how people "mentally launder" unethical income.
There is a new study on how using the internet in retirement boosts cognitive function and our 60-minute webinars are now available free on-demand.
Don't miss how to apply nudges and how to combine psychology and data.