Browse our latest useful nuggets, opinions, and findings as food for thought.
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How to Apply Behavioural Science for Better Player Outcomes
In gambling, the same bias that can sometimes result in problematic behaviour, can also be used to reduce it. By understanding players’ decision-making heuristics, we can develop ‘nudges’ for safer play. This presentation shows how.
🧠 The Psychology of Physical vs. Digital, Selfishness, Investment & Trust
Why we value physical goods more than digital goods. How to nudge investors. Do people trust AI more than their friends? Are you selfish?
🧠 The Psychology of Company Culture, Social Media and Holidays
How company culture changes personalities. What social media pictures reveal. The science of kindness and magical belief. The impact of holidays
🧠 The Psychology of Personality, Positive Words, Investment and Selfies
New ways to measure personality. Who responds best to positive words? Who is more likely to invest? Why do we really take selfies?
🧠 The Psychology of Being Moved, Imagination vs Reality, Feedback and Typing
What does it mean to be moved? Imagination is as influential as reality. When people really want feedback. And what your typing says about you.
Liar! The Psychology of Lying and How to Get People to be More Truthful
In this presentation, we will dig into the science of lying.
We will show how you can tell if someone is lying. And share behavioural science techniques to encourage them to be more truthful.
🧠 The Psychology of Emojis, Procrastination, Complex Arguments, Common Goals
How emojis hide feelings. The science of procrastination and persuading people to contribute to a common goal. What you think you know > what you know
🧠 The Psychology of Formality, Entrepreneurs and Commuting Benefits
Why formality can work better. Resonating with entrepreneurs. Why closeness can be more important than emotion in social media. The hidden benefits of commuting.
🧠 The Psychology of Language, Zoom's mistake and Uncomfortable Content
Zoom's big mistake. Moods change language perception. Why we love uncomfortable content. Why technology should not be perfect.
🧠 The Psychology of Being Happy, Memories and Difficult Times
What is the one thing that makes us happy? Why should we ignore more? What changes our memories of well-being. The psychology of difficult times
🧠 The Psychology of Thanking, Trolleys, Food and Christmas spirit
Shopping trolleys that make you spend more. The science of food colour, saying thank you, predicting if you'll cheat and seeing the Christmas Spirit.
🧠 The Psychology of YOU; telling you what to do; misunderstanding
Neurological reasons why generations misunderstand each other; the proven power of YOU and the dangers of telling people what to do.
😱 The Psychology of Marketing in Tough Times
Watch now and learn how to apply behavioural science to make the most of opportunities in these turbulent times
🧠 The Psychology of Faces, Attention, Crowds, and Other People
Why faces always get attention; when we follow crowds; the psychological processes of getting to know others; does cannabis give you better ideas?
🧠 The psychology of being selfish, rejecting facts and helping others
How we create illusions to be selfish. Why we reject new facts. The psychology of scepticism. And when payment does and doesn't make us help others.
🧠 The Psychology of Insults, Risk, Bad Behaviour + Eating Out
Idiot! Why insults always grab our attention. How the human brain processes risk. Why we behave worse at night. The psychology of eating out.
🧠 The Psychology of Shopping, Wealth and Liars
How shopping can have a negative impact. Why wealthy people buy unsustainable products. And the psychology of shopping lines and liars.
🍝 The Psychology of Eating Out: How to get people to come to your restaurant and spend more money
Learn why we’re all mindless munchers, and what that means for restaurateur success.
💰 Money and our Monkey Brains - How to use financial psychology for more effective marketing
Watch this FREE 60 minute Webinar - now available ON DEMAND
🧠 The psychology of reactions, social status and decision-making
First off, we show how categorising makes people think differently and how people change when they're permanently online.
We look at how forgetting can be good for us and how "intimacy starvation" is making people actually fall in love with their mobile phones.
Read it now.