We start with the welcome if perhaps hopeful news that uncertainty can be motivating to the different reasons and ways that people deceive themselves.

We look at the benefits (and barriers) of talking to people to people we don’t know - and why this will be important for many of our audiences as they live through and emerge from lockdowns around the world.

Oh, and finally, we have a goldfish driving a car.

This month - why we keep scrolling on Facebook, what makes us lie and how many of us do.

The psychological reasons why Squid Game might not be THAT good and what drives trust and bargaining behaviours.

Find out how to use the psychology of attention in our 60-minute webinar.

Watch this FREE 60 minute Webinar - now available ON DEMAND

This month we look at the invisibility cloak illusion and why we think people are paying less attention to us than they really are.

We see academic studies on how the mental associations that people make with money tend to affect how they spend it and also how people "mentally launder" unethical income.

There is a new study on how using the internet in retirement boosts cognitive function and our 60-minute webinars are now available free on-demand.

Don't miss how to apply nudges and how to combine psychology and data.

Watch this FREE 60 minute Webinar - now available ON DEMAND

Behavioural Science algorithms can predict your secret prejudices, insecurities and even tastes in porn

Watch this FREE 60 minute Webinar - now available ON DEMAND

In this paper, we take a look at the psychology behind how people buy financial services.

With large proportions of the market worried, we consider how psychological models can be used to influence behaviour towards positive outcomes.

Then we look at how nudges can be used in volatile times to nudge people towards new ways of investing.

In this paper, we take a look at the psychology behind what makes people change their entertainment behaviour?

We consider what attracts people to different types of entertainment and how to tap into different underlying traits and motivations are attracted to them.

Then we look at how personality profiles can help stop customers leaving and tap into different motivations to build lasting behaviours.

Some thoughts on how behavioural science "nudges" can to be personalised to situations and audiences from our Chief Science Officer Patrick Fagan.

Dan Thwaites shares some thoughts on how masks affect shopping behaviour and what brands can do about it.

From the NASA Apollo 13 disaster to KFC running out of chicken, history offers examples of how, with the right insight, brands can use communications to handle crises with aplomb, honesty and good humour. The bad news is that, when it comes to if and how a brand can and should respond, each brand has to find its own way. A few guiding thoughts from Patrick Fagan.